Friuli Innovazione offers, between November and December, three workshops dedicated to cultural tourism operators, to strengthen the skills, especially digital, in the promotion of local tourism and cultural heritage.
The courses are free and open to all professionals in Friuli Venezia Giulia while seats last.

The workshops, organized as part of the European project "ATLAS - Adriatic Cultural Tourism Laboratories", a program of cooperation between Italy and Croatia, want to promote the development of new tools and methods to be used in tourism, to enhance the cultural and natural heritage.

It is possible to register from 11 October, by sending an email to comunicazione@friulinnovazione.it
indicating in the object "Registration ATLAS workshop"
and in the body of the email the title of the laboratory or laboratories to which you intend to participate, the sector in which it operates and its role.

The first workshop, scheduled for 9 November, aims to explore the new concept of experiential tourism and will be attended by Maurizio Testa, one of the leading experts in the field and coordinator of the ARTÉS project, who is responsible for implementing the skills and tools related to this new tourist proposal. The lecture will take place at the council hall of the municipality of Cividale, followed by the guided tour "Cividale del Friuli, a visit experience" with the Friulian expert Giovanna Tosetto, to experience the increased tourist experience first hand.

The second workshop, held in Friuli Innovazione, will address the potential and digital dynamics of the tools used in tourism. Two days are scheduled: on November 14th the lecture will take place to develop themes such as content strategy, SEO and community. Following the second part, on November 28th, with a practical workshop on advertising tools and a theme group work.
The workshop is curated by Paolo Omero, professor of information technology and ICT at the University of Udine and co-founder of the university spin-off, Infofactory, located in Friuli Innovazione.

The last workshop will take place with the participation of Promoturismo FVG and DMO Promoturismo FVG, and will focus on "Communication online and offline: destination branding communication and promotion", for the development of communication in the promotion of the product and the brand.

The workshops follow the main objectives of the European ATLAS project, ie to develop the tools and methods of digital tourism and its ecosystem, to become support for an economy based on culture and tourism. Workshops, workshops and meetings promoted by the project partners, such as Friuli Innovazione, are the main tools through which to reinforce the skills and knowledge in innovative tools, to promote territorial wealth and renewed tourism.

The details of the program and other information at this link.