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SERVITIZATION: AN OPPORTUNITY FOR GROWTH IN EUROPEAN REGIONS
6 October 2020 I 10:00 – 13:00 | Online via WebEx
A growing number of manufacturing SMEs have been adding services into their product offers as a way of enhancing value through innovative and integrated product-service systems. However, the ability to servitize and introduce value-adding services into their operations is highly complex and demanding. Therefore, partners of Things+ project (Interreg Central Europe) set out to help SMEs with specific support tools they developed in the project. During the pilot program in which more than 100 SMEs from CE region participated, it became clear that servitization is the right strategy for creating value-added activities for manufacturing companies by developing services to technological, logistic, administrative, organizational, marketing processes or even replacing the original product altogether with a service.
The event will focus on discussing the importance of introducing innovative services and non-technological innovation to traditional manufacturing SMEs in order to increase their competitiveness and therefore contribute to regional development and growth. Several manufacturing SMEs will also present their positive experience from implementing the servitization methodologies and techniques in their business processes. Things+ project partners strongly believe that including servitization techniques into existing support schemes in Central Europe, would have a positive impact on the economy. To make the addition easier, partners developed policy recommendations which present the roadmap to policymakers for further development and support of service innovation processes in manufacturing companies, not only the big ones, but also small and medium enterprises.
For futher information, including the programme and Tickets, click here.