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ATLAS chosen for the ebook of the best Interreg projects of the European Year of Cultural Heritage.
The European ATLAS project, developed by Friuli Innovazione, was chosen to be included in the ebook of projects to promote the European Cultural Heritage.
The digital book "Connecting Cultures, Connected Citizens", created to promote the European initiative, contains only about eighty of the Interreg projects that have contributed in a deserving way to the Cultural Year. The ebook was officially presented in October in Brussels during the European Week of Regions and Cities.
This is not the first recognition for the ATLAS project, which had already received the European Year of Cultural Heritage 2018 label, a mark awarded to Interreg programs that more than others promote activities for the discovery of cultural heritage in the various countries of the Union.
The ATLAS project, included in the Interreg Italy - Croatia 2014-2020 program, has among its main objectives, the enhancement of cultural and natural heritage, the development of an economy linked to digital tourism and its support ecosystem and training project.
It was precisely these activities that led ATLAS to be included in the ebook, because it was recognized by the EYCH as an innovative and valid project for the development of new business ideas, which should be integrated into the tourism network and the enhancement of cultural heritage. Moreover, the final results that the project wants to reach are wider: it is expected to create a mapping of the cultural tourism stakeholders, to create a wide network able to connect the operators and the activities, to develop a complete offer, more competitive and extended.
Specifically, Friuli Innovazione has organized three workshops, aimed at regional cultural tourism operators and see the participation of 40 members.
The limited number of laboratories involve experts such as Maurizio Testa, founder of the Artès project, an academy of experiential tourism; Giovanna Tosetto, guide and senior expert of Destinantion management at COTRI Italia; the company set up in Friuli Innovazione, InfoFactory with Paolo Omero, a professor of information technology and ICT at the University of Udine, and Bruno Bertero, marketing director of PromoTursimo FVG, an organization for the development of the tourism system and the promotion of regional products. The latter's support will serve to align the ideas and strategies developed by the participants during the previous workshops, in a regional and cohesive perspective with the other actors of tourism, completing the training.
The laboratories have precisely the objective of transferring knowledge and tools to develop innovative projects of cultural promotion to tourism operators, through the knowledge of new services in the sector, such as experiential tourism, and digital tools and strategies to enhance the activities cultural and tourism.
The Interreg cross-border cooperation programs, such as the 2014-2020 VA Italy-Croatia program, which includes the ATLAS project, together with initiatives of the European Regional Development Fund, are among the main tools with which the European Union helps to protect, safeguard, enhance and promote the rich European heritage, participating in the cultural, economic and educational push in the various countries and in the different sectors.
The ebook can be downloaded for free at this link.
Click here to find out more about the European Year of Cultural Heritage 2018